Why This Course Matters
This course will equip you with a pragmatic approach to track, analyse and conduct performance measurement of the social media strategies/ platforms/ campaigns. In addition, the course also teaches you the techniques to boost visibility and accessibility to the correct set of audiences / stakeholders.
What You’ll Walk Away With
- Monitor, analyse and conduct performance measurement of the social media strategies/ platforms
- Defining data strategies that are aligned to the strategic needs of the business
- Understand and practise using web metrics and search engine optimisation
Meet Your Trainer
Straits Times (ST)/ ST Skills
Start your professional learning!
What to do:
1) Email your Reporting Officer (RO) to inform of your interest to register for the course*.
2) If approved, your RO will route your request to your Track Leader (Teaching Track) / Department Head (Non-teaching track) for final approval.
3) Track Leader/ Dept Head will inform HR of the approved training request.
4) HR will assist with the registration.
5) Upon successful registration, HR will send the registered course details to you.
*The course applied for should be relevant to your professional development needs. You should capture this course you took in your mid-year and end-of-year performance review submissions.
Refer to the Training Guidelines for more details.
