Why This Course Matters
Infusing your organisation with an innovative culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage.
To uncover innovation opportunities within an organisation it is important to look at problems and situations with a user-centric mindset; to think differently to search for novel alternatives to existing solutions and to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such skills are at the heart of good design, and they actually can be learned and honed.
Working with experienced practitioners in the field, SMU Academy has developed a unique programme to help executives, managers and business leaders integrate Human Centered Design (HCD) with their business thinking for successful innovating.
Highly interactive and done through a blend of facilitated and e-learning, this course comprises 3 parts, all inter-connected but designed for participants at different phases of their design thinking journey.
Learning Objectives:
- Understand how Human-Centered Design (HCD) can provide a foundation for innovation
- Acquire user-centric mindset and basic creative skills to uncover innovation opportunities
- Practise HCD methods such as consumer research, prototyping, journey mapping, co-creation
- Develop managerial action plans in embedding HCD in your organisation
- Gain confidence in dealing with uncertainty and developing innovation capabilities in your organisation
For more information about the course, click here.
Meet Your Trainer
Singapore Management University
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