Why This Course Matters
Infusing your organisation with an innovative culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage.
To uncover innovation opportunities within an organisation it is important to look at problems and situations with a user-centric mindset; to think differently to search for novel alternatives to existing solutions and to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such skills are at the heart of good design, and they actually can be learned and honed.
Working with experienced practitioners in the field, SMU Academy has developed a unique programme to help executives, managers and business leaders integrate Human Centered Design (HCD) with their business thinking for successful innovating.
Highly interactive and done through a blend of facilitated and e-learning, this course comprises 3 parts, all inter-connected but designed for participants at different phases of their design thinking journey.
For more information about the course, click here.

Learning Objectives:
- Reframe business problems to set the foundation for innovation
- Acquire technical understanding of designing user experience across channels - mobile, tablets, web, etc.
- Master the skills needed to sustain creative-thinking capabilities in your organisation
- Learn the basics of storytelling and create a powerful narrative to successfully drive change in your organisation
- Learn practical tools to drive innovation process and gain new perspectives in leading change initiatives
Meet Your Trainer
Singapore Management University
Start your professional learning!
Log in to the HRiQ Learning Management System to view available course dates and register your interest.