Why This Course Matters
Business today, is characterised by change and presents challenges to anyone attempting to lead and manage a business. What was once a stable and predictable environment is today a global arena with new competitors, changing technology and shifting markets and fluctuating monetary conditions.
Thinking ahead into the new millennium requires us to have the flexibility to differentiate between what is urgent and important. Strategic thinking is thus crucial to this new business environment, as the strategies implemented today will lead your organisation well into the future. This programme demystifies the complexities of business and provide you with practical skills through an experiential environment.
This programme will equip senior managers with the skills to scan the environment, understand customer buying factors, formulate and execute strategies that drives results.
Participants will have a chance to turn around an unprofitable business through the use of a computer-based simulation. They will be competing with other teams in the learning environment to be the most profitable company. This would involve formulating strategy, performing competitive analysis and making investment decisions that will drive success in their respective businesses. The experiential, risk-free hands-on approach to learning will reduce the time taken to build strategic thinking and planning skills.
Learning Outcomes:
- Understand the importance of business strategy and identify strategies for your respective business areas
- Practise building a strategic business plan
- Apply techniques to facilitate strategy formulation and planning
- Understand the trade-offs and implications in developing and implementing strategies
- Develop a strategy and make decisions consistent with that strategy
- Link business unit goals and objectives to corporate goals and objectives
For more information about the course, click here.
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SIM Academy
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